How a Nonprofit achieved 6.35x average Facebook engagement using this Content Framework

Facebook Content Strategy using RIDE Framework

If you’re tired of creating the same kind of Facebook posts every week, it’s time you try this Facebook Content Framework to help you create good content on a regular basis.

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This is how you calculate Facebook fan reach, and most marketers get it wrong

Reach?

Haven’t we been discussing this metric for the whole December? Headlines everywhere report Facebook’s admission of a lower organic reach, multiple reports ascertaining this decline, and a furore from businesses over seemingly “wasted” efforts in building (buying) a fan base.

But before we jump into the argument, let’s clarify 2 things:

  1. The Facebook organic fan reach refers to total organic reach, which includes fans and non-fans.
  2. Consequently, a decrease in organic reach means a drop in both fan reach and non-fan reach, including social reach, which comes from fans interacting with your Page post.

So the pertinent questions are:

  • Is your Facebook fan reach really declining?
  • If yes, by how much?

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This is how FBX works, and it’s remarkable

Although ad exchanges are not new, FBX (Facebook Exchange) brings a different value to marketers by virtue of its access to personal data of all Facebook users. FBX remains the only social media ad exchange thus far and it shouldn’t take too long before Twitter or Pinterest launches something similar. But do you know how FBX works and what exactly is the unique value to marketers? I’ll illustrate with my experience from a user point of view.

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Tutorial: How many users clicked on your links more than once in the last week?

[UPDATE: This tutorial is outdated as of 13th May 2014. Facebook has since updated its Excel spreadsheet. For the latest and more comprehensive tutorial, refer to this link]

Last week, I shared a tutorial to help you find out how many Facebook users engaged with your content more than once a week. I loved your feedback!

Since then I found even more useful data on Facebook Insights that can reveal exactly how many users clicked on your links more than once in the last week. Now, this is even more important than what we discussed last week. Read on to find out why.

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Tutorial: How many users engaged with your content more than once in the last week?

Facebook fans who engage more than once a week

[UPDATE: This tutorial is outdated as of 13th May 2014. Facebook has since updated its Excel spreadsheet. For the latest and more comprehensive tutorial, refer to this link]

Did you know that you can find out how many unique users engaged with your content more than once in the last week using just Facebook Insights and Microsoft Excel? Read on to learn how to do it.

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