The buzz about Facebook reach has finally died down. I have put together a succinct summary of what happened and the key opinions.
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In this post, I explore the idea of using Facebook Engagement as a measure of awareness and share with you how I report awareness objectives to my clients.
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The message from Facebook is clear: Pay to Play. However, not all businesses have taken this message well. Some have left Facebook while others have tried creative methods to work around the lower organic reach. Yes, average organic reach of a post has fallen. But the keyword here is average, which means that there will be
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Reach? Haven’t we been discussing this metric for the whole December? Headlines everywhere report Facebook’s admission of a lower organic reach, multiple reports ascertaining this decline, and a furore from businesses over seemingly “wasted” efforts in building (buying) a fan base. But before we jump into the argument, let’s clarify 2 things: The Facebook organic
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