J Social

I help social media teams and small business owners eliminate Facebook ads and content that suck.

J Social

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Facebook Ads: How to set a budget for each ad set

  • 03. Sep
  • /
  • Jason How,
  • /
  • 2 Comments

Not sure how much money you should set for Facebook ads? Here is how you should go about setting a budget for each ad set.
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  • Advanced, Analysis, Facebook Ads

How to schedule Facebook Ads and why I do it

  • 12. Aug
  • /
  • Jason How,
  • /
  • 1 Comment

Would you like to schedule Facebook Ads to run for specific times during the day? Here’s how and why you want to do it.
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  • Advanced, Facebook Ads, Facebook Strategy

Running Facebook Ads? Here’s your next move.

  • 29. Jun
  • /
  • Jason How,
  • /
  • 3 Comments
Running Facebook Ads? Here's your next move

Typical marketers rush to stop Ads that are spending more than their budgeted cost per desired action. But they got it completely wrong. Find out why.
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  • Advanced, Analysis, Facebook Ads, featured

This might be geeky, but it will change the way you think about evaluating your content strategy

  • 04. May
  • /
  • Jason How,
  • /
  • 4 Comments
This might be geeky, but it will change the way you think about evaluating your content strategy

You work at agencies and businesses and you know that ultimately, only the campaign KPIs matter. I get it.
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  • Advanced, Content Marketing Strategy, Facebook Insights, featured

These 5 Simple Things Define The Ultimate Facebook Page Manager

  • 10. Apr
  • /
  • Jason How,
  • /
  • No Comments
What makes an accomplished Facebook Page Manager.

Meet Jase. He’s a Facebook Page Manager. If your brand’s social media marketing strategy only requires Facebook, he could very well be your Social Media Marketing Strategist. (Caveat: I rarely use this title today because it is defamed due to the proliferation of self-proclaimed social media “gurus”.) He is not defined by how much he
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  • Advanced, Facebook Strategy
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Most Popular Posts

Posting more often: Is that really the best way to get around lower organic reach?

Running Facebook Ads? Here's your next move.

This might be geeky, but it will change the way you think about evaluating your content strategy

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Get to know Jason!

Profile I help social media teams and small business owners eliminate Facebook ads and content that suck.

Brands that I have worked with include Seoul Garden and International Volunteer Day, an initiative of the Ministry of Community, Culture, and Youth (MCCY).

When I'm not busy with numbers, I can become a real glutton.

Recent Posts

  • Conversion Pixels & Website Custom Audience: Are you mixing up the two?
  • Facebook Ads: How to prioritise ad targeting with a limited budget
  • Facebook Ads: How to set a budget for each ad set
  • Post-“like-gating”: 5 Facebook Apps that are still relevant
  • Facebook Ads: The real guide to Ad Campaign Structure

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