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How to schedule Facebook Ads and why I do it

August 12, 2014 by Jason How 1 Comment

Would you like to schedule Facebook Ads to run for specific times during the day? Here’s how and why you want to do it.

Useful resources

Running Facebook Ads? Here’s your next move.

June 29, 2014 by Jason How 3 Comments

Typical marketers rush to stop Ads that are spending more than their budgeted cost per desired action. But they got it completely wrong. Find out why.

This might be geeky, but it will change the way you think about evaluating your content strategy

May 4, 2014 by Jason How 4 Comments

You work at agencies and businesses and you know that ultimately, only the campaign KPIs matter. I get it.

Posting more often: Is that really the best way to get around lower organic reach?

April 17, 2014 by Jason How 10 Comments

This is NOT the solution to increase reach

The message from Facebook is clear: Pay to Play. However, not all businesses have taken this message well. Some have left Facebook while others have tried creative methods to work around the lower organic reach. Yes, average organic reach of a post has fallen. But the keyword here is average,Â which means that there will be […]