Facebook announced the Audience Insights at its F8 conference in April and this week, it was made available!

Facebook Audience Insights heralds an exciting period because now we can look at our audiences’ demographic, lifestyle, and purchase data among many others.

In this post, I will share with you how you can access Facebook Audience Insights and which data are worth your time.

Because of its length, I will break it into 2 parts. Part 2 will be published early next week.

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