Social Sunday: Are you ready to learn how to launch word-of-mouth campaigns without spending any money?

08. Sep
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Jason How,
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No Comments

In general, word-of-mouth campaigns create an incentive to motivate your fans to do something. What are the important elements of all word-of-mouth campaigns? Incentive (Emotional) Motivation Call to Action In the examples below, you might find that not all 3 elements are present all the time. Nevertheless, as a guideline for you to create a
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Social Sundays

3 Golden Rules for Responding to Negative Feedback on Social Media

31. Aug
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Shawn Tay,
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1 Comment

Negative feedback on social media? Here's what you need to know.

Recently I had some problems connecting to my hotmail account. Out of frustration, I tweeted about it and was pleasantly surprised to receive a tweet back from @MicrosoftHelp. As their customer, it is nice to know that they are actually working to do something about it. But by directly replying to my complaint on Twitter,
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Customer Service, Social Media Relationships

Social Sunday: How can you engage your fans better like these brands?

25. Aug
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Jason How,
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No Comments

One common trick that marketers use in capturing their audience’s attention is to jump onto a timely issue. The Li Ka Shing Library, already one of my favourite Facebook marketing case studies, exemplifies how to make use of a timely issue in Singapore’s context.
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Engagement, Newsworthiness, Social Sundays

Social Sunday: How can you deliver brand credibility on Social Media?

18. Aug
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Jason How,
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No Comments

1. Collegify A pretty neat update to chase away Monday Blues and get their fans to “dream”. Collegify is a college consultancy service catering to students who want to study abroad. Studying abroad can be very terrifying for college students at their young age. It does well here to reach their fans’ hearts with a
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Social Sundays

Finding your authentic brand voice on social media

17. Aug
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Shawn Tay,
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No Comments

In my previous article, I shared an effective way to interact with your customers online. Today let’s talk about how to find your authentic brand voice on social media. This is part III of my blog series on building connections on social media. Many brands starting on social media are often clueless on what to do
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Social Media Relationships

I help social media teams and small business owners eliminate Facebook ads and content that suck.

Jason HJH Social