Clueless how to interact with your consumers online? Here’s a tried and tested method to help you get started! This is part II of my blog series on “Building Connections on Social Media.”
In my last post, I talked about how brands are under-utilising social media by not building true connections with their consumers online. Earlier this month, Business Insiders also published an article stating how 90% of the consumers will recommend brands after social media interactions. So let’s address the million-dollar question: How should brands interact with their consumers online?