…this time along fellow Mondelez-owned brand Cadbury. The last time, Oreo made the headlines when it played tic-tac-toe with Kit Kat for Twitter fan’s affection.
If you followed my blog for some time, you would know that I’m a huge fan of Oreo.
But how do you create viral and outstanding content like them on a regular basis?
Last month, I wrote about a framework that helps Facebook marketers create contagious content. Oreo’s content marketing strategy falls under the group - Riding on trending news.
Yet, using this framework alone does not guarantee success. Both Oreo and Cadbury’s social marketing feat go beyond their social media strategy. Their management team made a commitment to transform their business into social brands. Social media marketing efforts supported by the corporation deliver real results to the bottom-line.
But what can marketers, especially if you are working in a large company with deep-rooted cultures do to effect change? Unfortunately, I am not in a position to recommend you to change their minds.
What I can recommend you to do is to make changes to your social media strategy in a steady manner:
- Develop and execute a sound strategy
- Avoid wasting resources on gaming social media and stay focused on your strategy
- Heed the right advice and make iterations where appropriate
- Inform your management and back it up with performance data on social media
- Educate them on what is worth doing and what is a waste of time, like not buying likes and focus resources on long-term success
When I spotted the ad above, I was preparing an update on how to create content that goes viral. This framework supplements the one I mentioned above and hopefully you will be a step closer to social media success.
I intend to publish it this coming Monday, so subscribe to my newsletter here if you want to be updated.