Oreo does it again!

this time along fellow Mondelez-owned brand Cadbury. The last time, Oreo made the headlines when it played tic-tac-toe with Kit Kat for Twitter fan’s affection.

If you followed my blog for some time, you would know that I’m a huge fan of Oreo.

But how do you create viral and outstanding content like them on a regular basis?

Last month, I wrote about a framework that helps Facebook marketers create contagious content. Oreo’s content marketing strategy falls under the group - Riding on trending news.

Yet, using this framework alone does not guarantee success. Both Oreo and Cadbury’s social marketing feat go beyond their social media strategy. Their management team made a commitment to transform their business into social brands.  Social media marketing efforts supported by the corporation deliver real results to the bottom-line.

But what can marketers, especially if you are working in a large company with deep-rooted cultures do to effect change? Unfortunately, I am not in a position to recommend you to change their minds.

What I can recommend you to do is to make changes to your social media strategy in a steady manner:

  1. Develop and execute a sound strategy
  2. Avoid wasting resources on gaming social media and stay focused on your strategy
  3. Heed the right advice and make iterations where appropriate
  4. Inform your management and back it up with performance data on social media
  5. Educate them on what is worth doing and what is a waste of time, like not buying likes and focus resources on long-term success

When I spotted the ad above, I was preparing an update on how to create content that goes viral. This framework supplements the one I mentioned above and hopefully you will be a step closer to social media success.

I intend to publish it this coming Monday, so subscribe to my newsletter here if you want to be updated.

Jason How

I help social media teams and small business owners eliminate Facebook ads and content that suck. Brands that I have worked with include household brands like Seoul Garden and International Volunteer Day, an initiative of the Ministry of Community, Culture, and Youth (MCCY). When I'm not busy with numbers, I can become a real glutton.