J Social

How would you spend your first $200 on social media? Here’s how I would do it.

August 3, 2014 by Jason How Leave a Comment

This is how I'd spend my first $200 on social media

How would you spend your first $200 on social media? Here’s how I would do it.

Useful resources

Facebook Engagement is the new Reach

July 28, 2014 by Jason How 4 Comments

In this post, I explore the idea of using Facebook Engagement as a measure of awareness and share with you how I report awareness objectives to my clients.

Do you always think that your client’s idea is bad? Think again.

July 14, 2014 by Jason How Leave a Comment

Accepting your client's idea is probably not a bad thing.

Here’s why you should probably listen to your client (at first).

Seeing poor ad results? Your Facebook Ad Report can help.

July 7, 2014 by Jason How 1 Comment

How to Optimise Facebook Ads using Ad Report

This is how Facebook Ad Reports can improve your Ad Results.

Running Facebook Ads? Here’s your next move.

June 29, 2014 by Jason How 4 Comments

Typical marketers rush to stop Ads that are spending more than their budgeted cost per desired action. But they got it completely wrong. Find out why.