Perhaps the biggest lesson was to figure out a way to solve unexpected problems.
Conversion Pixels: I made this mistake so you don’t have to
Facebook Reach is Dead but it is an Opportunity for Social Media
Here’s what local awareness ads are good and not so good for
This new ad feature might have stolen the headlines but it might not nearly be as good as it sounds.
Post-buzz: What is the state of Facebook reach and what should you do?
The buzz about Facebook reach has finally died down. I have put together a succinct summary of what happened and the key opinions.
Conversion Pixels & Website Custom Audience: Are you mixing up the two?
Website custom audience and conversion pixels are similar and could lead to serious problems if you use them wrongly. Learn from my mistake.
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