How Brands are Under-utilising Social Media Connections

Conversation How Brands are Under utilising Social Media Connections

As the staggering number of social media users continues to rise every year, many brands are incorporating social media marketing as a part of their corporate communications. While using social media marketing as an added way to communicate has obvious benefits, it is missing the point. Social media is not so much about communication as connection. After all, the true potential of social media is the ability to interact and engage with the consumers, forging deep and long-term relationships with them.

Continue reading…