This is how you calculate Facebook fan reach, and most marketers get it wrong

Reach? Haven’t we been discussing this metric for the whole December? Headlines everywhere report Facebook’s admission of a lower organic reach, multiple reports ascertaining this decline, and a furore from businesses over seemingly “wasted” efforts in building (buying) a fan base. But before we jump into the argument, let’s clarify 2 things: The Facebook organic […]

A Facebook Community Management Framework

Isn’t it funny? Majority of businesses are small and medium sized, yet most articles today talk about advanced methods to market products and services on social media, mostly involving budgets that only big-spending brands can afford. Indeed, Facebook ads are cheap, at least for now. It seems like a no-brainer to advertise and grab all […]