Reach? Haven’t we been discussing this metric for the whole December? Headlines everywhere report Facebook’s admission of a lower organic reach, multiple reports ascertaining this decline, and a furore from businesses over seemingly “wasted” efforts in building (buying) a fan base. But before we jump into the argument, let’s clarify 2 things: The Facebook organic […]
A Facebook Community Management Framework
Isn’t it funny? Majority of businesses are small and medium sized, yet most articles today talk about advanced methods to market products and services on social media, mostly involving budgets that only big-spending brands can afford. Indeed, Facebook ads are cheap, at least for now. It seems like a no-brainer to advertise and grab all […]
10 Questions that will Kickstart your Facebook Marketing
Last week, I began working on my first commercial Facebook marketing project, but faced difficulties deciding where to begin. After doing some research and brainstorming, I came up with 10 questions that I feel all initial Facebook marketing plans should address. Should you find them not useful, let me know in the comments below.