This is how you calculate Facebook fan reach, and most marketers get it wrong

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Reach? Haven’t we been discussing this metric for the whole December? Headlines everywhere report Facebook’s admission of a lower organic reach, multiple reports ascertaining this decline, and a furore from businesses over seemingly “wasted” efforts in building (buying) a fan base. But before we jump into the argument, let’s clarify 2 things: The Facebook organic […]

A Facebook Community Management Framework

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Isn’t it funny? Majority of businesses are small and medium sized, yet most articles today talk about advanced methods to market products and services on social media, mostly involving budgets that only big-spending brands can afford. Indeed, Facebook ads are cheap, at least for now. It seems like a no-brainer to advertise and grab all […]