Reach? Haven’t we been discussing this metric for the whole December? Headlines everywhere report Facebook’s admission of a lower organic reach, multiple reports ascertaining this decline, and a furore from businesses over seemingly “wasted” efforts in building (buying) a fan base. But before we jump into the argument, let’s clarify 2 things: The Facebook organic
Archives for December 2013
This is how FBX works, and it’s remarkable
Although ad exchanges are not new, FBX (Facebook Exchange) brings a different value to marketers by virtue of its access to personal data of all Facebook users. FBX remains the only social media ad exchange thus far and it shouldn’t take too long before Twitter or Pinterest launches something similar. But do you know how
Merry X’mas: Without you, there would not be success.
Having endured a few tumultuous years, I am grateful that 2013 shaped up nicely. Every success would not have been possible without helping hands. And I’d like to dedicate this update to these 4 broad groups of kind-hearted; many whom I had nothing of value to offer, yet they paid it forward without asking for
Tutorial: How many users clicked on your links more than once in the last week?
[UPDATE: This tutorial is outdated as of 13th May 2014. Facebook has since updated its Excel spreadsheet. For the latest and more comprehensive tutorial, refer to this link] Last week, I shared a tutorial to help you find out how many Facebook users engaged with your content more than once a week. I loved your
Tutorial: How many users engaged with your content more than once in the last week?
[UPDATE: This tutorial is outdated as of 13th May 2014. Facebook has since updated its Excel spreadsheet. For the latest and more comprehensive tutorial, refer to this link] Did you know that you can find out how many unique users engaged with your content more than once in the last week using just Facebook Insights