Tutorial: How to Download Data from Facebook Insights

This is a simple 4-step tutorial on how you can download data from Facebook Insights. Feel free to bookmark this page - and I will update this tutorial when Facebook changes its system.

Updated as of 7th June 2014 to reflect the new Page Layout.

 

Step 1

Screen Shot 2014 06 07 at 10.33.40 am Tutorial: How to Download Data from Facebook Insights

Go to Facebook Insights, and click on “Export Data” on the top right corner.

 

Step 2

Facebook Insights Export Image 2 Tutorial: How to Download Data from Facebook Insights
When you see the small box above pop up, select a date range for the data you want to download. I usually download in periods of 1, 3, and 6 months to analyse the data.

 

Step 3

Facebook Insights Export Image 3 Tutorial: How to Download Data from Facebook Insights

Make sure that you select “New” and not “Old”. The “Old” Facebook Insights has limited use.

 

Step 4

Facebook Insights Export Image 4 Tutorial: How to Download Data from Facebook Insights

Choose whether you want the Page & Post-level export. You can download the other type when you carry out steps 1 to 4 again.

Choose .xls for to open it as an excel spreadsheet - I’ve found problems with .csv format when I save the file.

Now you can click on the download button on the bottom right!

That’s it, now you have downloaded your Facebook Insights data!