Archives for April 2014

These Facebook News in April 2014 will affect you!

April 28, 2014 by Jason How Leave a Comment

It’s nearing the end of another month, how time flies! This time, instead of aggregating all the major and minor updates from Facebook, I’ve picked out a select few which will affect you. We’ll start with 5 new potential ad targeting capabilities which will be very powerful.

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Beatrix Review Update: A content creation tool repositioned

April 24, 2014 by Jason How 5 Comments

I wrote about Beatrix twice this year. The first was a review of the tool, and the second was a comparison with Swayy, a close competitor (in my opinion). For those of you who don’t know what it is, Beatrix is a 3rd-party social media application that helps you create content. “Creating content” is the

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You will get lots of fan engagement if you use these selfie tips

April 21, 2014 by Jason How 4 Comments

When I wrote about selfies last week, the general reaction was, “not again!” Are we becoming tired of this global trend? I think so. But are we nearing the end of it? Not yet. In fact, there is still an opportunity for a home run if you do it right!

Lower organic reach: Is posting more often the best way to get around it?

April 17, 2014 by Jason How 16 Comments

Posting more often to get around lower organic reach: this post is all about challenging conventional wisdom, but not without reason.

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Are you riding on the Selfies Trend yet? You’re losing out!

April 14, 2014 by Jason How 1 Comment

A quick tip here. Last week, while scrolling through the news on Pulse, I chanced upon an interesting post from Shortstack that got me thinking. Here’s the catch: if your engagement or content strategy includes getting your fans to create and submit user-generated content, then this tactic can come in handy.