Why aren’t my Facebook Ads working?
I can think of more than 100 reasons why your Ads aren’t converting users into visitors, leads, and sales.
But among these 100 reasons, there’re those that are cardinal - mistakes that are not forgivable by any standards.
Here’s a quick list of them:
- Spelling mistakes
- Use of profane language
- Use of culturally insensitive language
- Targeting a completely irrelevant group of people
- Use of standard stock photography
And a few more which I’ve put together in an infographic below.
So before you start optimising your Ads, fiddling with the bidding options and all that technical stuff, please make sure that you’re not making any of these mistakes!
8 Facebook Ads Mistakes You Should Never Make
If your Facebook Ads aren’t getting any form of clicks at all, then consider using the infographic above to check that you have not made any grave mistakes.
If you doubt me, I’m actually running a number of experiments at the moment to show you that these mistakes can cost you.
For example, if you see my Ads on Facebook, you might see that I’m running Ads without a profile picture on my page, and I’m going to analyse how many less clicks the same Ad gets when compared to a page with a profile picture.
If you want to know more about my Facebook Ads experiments and tips beyond the standard 4-step Facebook Marketing Funnel, sign up here to be notified when I publish a new post on Facebook Ads.