Whether you’re a beginner or you need more ideas to split test, you can get started by reading this article. Carissa will share with you 5 of her personal tips on split testing.
Archives for October 2015
[Experiment] Which Campaign Objectives should you use to Generate Leads?
What campaign objectives do you use to generate leads? In this post, Carissa shares one of her recent experiments for an Aviation company.
How to Install Facebook Pixels using Google Tag Manager
Are you familiar with Facebook Conversion Pixels and Google Tag Manager? Do you know what is the best way to install these Conversion Pixels on your website?
In this post, Carissa will share with you a step-by-step guide to install the upgraded Facebook Custom Audience Pixels using Google
Should you change your social media management tool?
Do you use a Social Media Management tool like Hootsuite but are dissatisfied with it? Does everyone seem to love it but you can’t seem to like it?
This post will help you decide if you should change your Social Media Management tool.