Archives for January 2014

7 Key Pieces of Facebook News in January 2014

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It’s been a hectic January for Facebook marketers! Following the huge announcement last December about reduced Reach, Facebook announced the seeming demise of Page text posts earlier last week. Behind all the buzz, we’ve put together 7 key Facebook news this month, many of which hit the headlines and could turn out to be BIG

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Enough: 5 Worst Pieces of Advice I heard in January about Facebook, and many people listen to them!

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I wrote last week that I was going to share a comprehensive tutorial on using Graph Search to conduct a thorough research of your fans and target audience. But I shelved it because I read many pieces of appalling Facebook advice from self-proclaimed experts and I thought that I need to do my part as a

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1 more thing to do on Facebook everyday: Amplify your brand personality

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So you’re probably familiar with all the things you should be doing on Facebook. In short, they can be summarised as: Creating great relevant content Monitoring other relevant Facebook Pages, including competitors and aspirational brands Engaging with your community You can read more about the CME framework here. Recently, I’ve grown to like the idea of

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Turning Facebook Ads To Profits