15 Best Facebook Ad Tips Inside (With step-by-step instructions)

  • Lenny

    Great tips!

    Here’s one I didn’t see in there:

    When a website conversion campaign stalls, test optimizing for link clicks or changing the objective to Website clicks or Page Post Engagement. It’s also good practice to test all three when you have a winning campaign because they work as different buckets of people that you couldn’t reach with website conversions objective alone.

    • Thanks Lenny! And thanks for chipping in.

      I’ll announce the winner on Friday once we get a couple more guys and ladies in here.

      I must say that I’ve personally had limited success with this approach – it worked with e-Commerce but not so much of the conventional lead generation campaigns. Keen to hear your take.


      • Lenny

        For this to make sense you’d need , sometimes, to carry a few campaigns with the success of others, I’ll give you that but is necessary when you want to grow fast and access people that you’d not impact any other way. It’s part of the “meet your prospects where they are at”, it is not short term but long term. Are you just after the cheapest lead/sale? That tends to be harder to scale.

        • Very good point about investing in the long-term!

  • Reinart Bacalso

    Awesome! Thanks for this Jason!

    Here’s a tip that I hope others can find useful too!

    If you have an Ad that’s doing really well and has gathered a lot of social proof (likes, comments, shares, reactions, etc.) and the Ad Set it’s in is already burning out – you don’t have to start over with a entirely new ad and lose all that social proof when creating a new Ad Set!

    Each Ad that you create inside Power Editor or Ads Manager is actually just another Page Post to Facebook – except all of these Ads are Unpublished. You can find them by going into Business Manager -> Dropdown -> Page Posts (under Create and Manager) -> Ads Posts

    What this means is that you can find that specific Ad that you’ve been using inside the Page Posts under “Ads Posts” and you can find that Ad’s Post ID – the same exact Ad with all its social proof.

    You can then create your new Ad Set (or even an entirely new Campaign!) and with the Ad nested under the new Ad Set you can choose an “Existing Post” as your ad. Below the dropdown, you’ll find a field called “Post ID” where you can paste the Post ID you found in Page Posts.

    Once you paste and hit “Submit”, your old Ad with all its social proof will now be used for your new Campaign/Ad Set! 🙂

    Getting the Post ID is crucial because you can’t find your Ad Posts in the dropdown because that only shows posts that are published on your Page or are scheduled to be published on your Page.

    This is a great way to make sure all your comments and social proof is in one Ad, instead of 5 different ones! Very useful when you’re testing the same Ad towards different target audiences. Also useful in making comments easier to manage! 🙂

    Hope this tip helps! Thanks for the awesome 15-point guide, Jason! Absolutely love your content. You’re an inspiration. Keep it going!


    • Awesome tip Reinart! It’s called “Dark” or “Unpublished” post.

    • Indeed, good stuff Reinart! I’ll announce the winner on Friday once we get a few more submissions rolling.


  • Gregory Go

    These are awesome! Wish I had something more to contribute, but wanted to give y’all a “thank you” here!

    • Hi Gregory,

      I’m sure you have something valuable to share. Sometimes it’s easy for us to play down what we are doing, thinking that it’s all common sense, when it’s really just unique information to us that others can really benefit from. Having said that, I look forward to hear you share your experience.


      • Gregory Go

        Thanks for the encouragement Jason. In short, I try to keep my campaigns pretty simple – if you’re long-term, use a quiz to segment your audience even further (via Ask. by Ryan Levesque) and use that market data to make your campaigns super targeted. If you’re on a smaller budget or testing phase, keeping it super simple (I found this out that even some clients with huge spends still use the manual Ad Manager) can be better than over optimizing with all the tools out there. I also like the approach of testing one ad per ad set on smaller campaigns as you know exactly what is working (or not working) versus having to guess between “was it the targeting? was it the image? and etc.).

  • Great guide Jason! I’m excited to try the other tips listed there. Here’s a tip for Facebook optimization.

    Ad fatigue is one of the reasons why an ad is getting less effective to your target audience. Most of the time, it’s best to pause the ad that is not performing well.

    Before you do so, try to breakdown the result by day. If the ad has worsening effect which means overtime the ad’s performance hasn’t reached your desired results, you may pause the ad.

    If it’s a top performing ad, you can safely run it again after a month or so and see fantastic performance once more.

    • Hey Carissa,

      Thanks for participating, as usual! I wonder where this tip came from 🙂


  • Josh Eberly

    Great stuff Jason.

    A tactic that I use to create highly successful campaigns is to start at a $5 daily ad budget, prove a concept and then scale by copying the same exact ad creatives that work to a new ad set with similar small spend.

    If you increase the budget too quickly, CPA tends to go way up. Using this method you are able to reliably scale campaigns without a jump in CPA.

    • Thanks Josh, and welcome!

      I’ve heard something similar before from Kevin Davis. Basically he’d test the ad on the right-hand column before bringing it over to the newsfeed.

      When do you currently decide if a concept “succeeds”? And do you mean to duplicate the ad into an existing ad set and scale by duplication?


      • Josh Eberly


        In order to determine if a concept succeeds, I reverse engineer the numbers to get a break even result, divide that by half and set a target CPA. Once I send 100 actionable items through the funnel (clicks, likes, etc..) you can tell based on the numbers if the funnel is working or not. If you can hit target CPA you have automatic profit margin. Jason Hornung is a big proponent of this method.

        Once I find an ad that works, I create an entirely new ad set and duplicate in the ads that work.

        5 different ad sets with same ad @ $10 daily spend each = $50 daily spend
        One ad set with same ad @ $50 daily spend

  • Great tips guys, hope I am not too late but my tip is.

    Tip 1 – Super easy one but always worth sharing. https://www.opentest.co/share/e6c1dae0a7a711e692b32fe1a87b50e2

    Tip 2 – FB is giving Video a lot more weighting at the moment so run some top of the funnel ads or slideshows on a proven audience on a CPM to get super cheap CPV’s you want to aim for 0.01 per view.

    Then create an audience for people who watch 75% or more of that video, you will find this micro funnel converts like crazy. Especially for getting leads and if the messaging from the video to the follow up ads are consistent!

    • Hi Jack,

      No you’re not too late 🙂 Thank you for chipping in!

      I like your 2nd tip and it’s actually what we’re currently testing in one of my client’s campaigns. Can’t wait to see it unfold!

      • Yeah I like using, I’m sure it will perform 🙂

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