Word of Mouth Marketing: How to identify your influencers and engaged fans

Word of Mouth Marketing: How to identify your influencers and engaged fans

One of the key strategies marketers use to increase the effectiveness of their campaigns is to build profitable relationships with influencers and fans. These influencers and fans play key roles in generating word-of-mouth buzz about a brand. And one of the greatest benefits of social media is to enable marketers to identify, reach out to, and […]